Our Story

At Suburbs Beauty, we simplify your beauty journey. Born in Singapore and tailored for Asian features, our tools are backed by expertise, guiding you to the right choices. Beauty isn't about conforming, it is about being true to yourself.

Catering to the Asian market and recognizing that our facial features can sometimes be more petite, it is vital to offer tools that aren't just effective but also ergonomically suitable. Every product is a response to both our artists' requirements and our community's feedback.

 

1. Tailor-Made for Asians
Our attention to detail, especially when catering to the nuances of the local and Asian market, ensures that our offerings are more than just products—they're experiences tailored just for you.

2. Endorsed by Makeup Artists
Our tools are not just endorsed, but used daily by professional makeup artists.

3. Cruelty-Free
Every creature deserves kindness. Every product we feature stands firmly on this principle.

 

Meet the Brains Behind Suburbs Beauty
Kat Zhang is our driving force. With ten years in the beauty industry, she has poured all her know-how into Suburbs Beauty, making it your trusty spot for makeup tools.

Our makeup artistry team, The Suburbs Studio, is where great makeup and hairstyling happen. Our young and lively artistry crew keeps things fresh and fun. They're always on the lookout for the next big thing, ensuring our brand stays up to date.

 

How We Started
For us as makeup artists, brushes aren't just tools, they are a passion. Despite having a vast collection, Kat was struck by the challenges that friends, family, and junior artists faced in finding the right brush without feeling overwhelmed by the options and costs. Recognizing this gap, she created Suburbs Beauty—a line offering high quality and accessible brushes.

 

Fun Facts
1. Why Suburbs?
Our name is inspired by the song The Suburbs by Arcade Fire. It is that genuine moment of simple joy.

2. How did the term Subling came about? 
The term came out during a brainstorming session over oat milk latte (with Oatside of course!). It is 'siblings' infused with Suburbs. The term had a nice ring to it and became the cherished name for our dear customers.

3. What was your first product?
Our founder Kat Zhang is an Enneagram Type 3—The Achiever. Is it any wonder then that our first ever collection is aptly named "Multi-Taskers"? A genuine reflection of Kat's drive and versatility!

4. Where do we get our inspiration from?
We are always tuned in to social media and drawing inspiration from the latest beauty trends. Our Sublings are our daily muses. Your feedback, genuine interactions, and jokes keep us grounded and always eager to innovate.

5. What is it like in the Suburbs office?
The team cannot resist good food! Every discussion begins with a delicious food session, and no one ever skips the sacred tea break. It is the fuel that powers our creativity (and maybe our dance moves too).

Lastly, make a guess! Our founder Kat Zhang has a specific product from our range that she can't step out without. It's our little secret. Can you guess which one?

 

Join the Sublings!
At Suburbs Beauty, you're not just a customer, you are part of our Suburbs family. Dive into a world where beauty goes beyond the surface. Embrace your worth, celebrate your uniqueness, and become a Subling today. Welcome to the family! 🌟